TAKE A LOOK - LIQUID I.V.
75% percent of Americans are dehydrated but don’t know it, and one of the easiest ways to tell is by the color of your pee. Which got us thinking - our toilets probably know more about our state of dehydration than anyone else….but they have no way of telling us.
With the help of Phil Collin's iconic 80's ballad "Against All Odds" (Take A Look At Me Now) and director Martin de Thurah we brought the toilets of America to life. We turned each of them into a tender, emotional character - imploring us to take notice and recognise our dehydration.
Directed by Martin De Thurah for Super Bowl 2026
